仙台弁こけしと（公財）仙台観光国際協会のコラボレーション企画として、仙台の観光スポットやお祭りをモチーフにしたカプセルトイ（アクリルキーホルダー）が登場！
何が出るかワクワク・ドキドキ！
仙台の旅の思い出や記念に、日常使いにお楽しみください♪
商品情報
販売開始：令和７年８月１日（金）～
販売価格：300円（税込）
販売方法：
①カプセル自動販売機
②各イベント時での販売（シルバーの目隠し袋に入れての販売）
販売場所：
・瑞鳳殿 （カプセル自動販売機設置）
・仙台七夕まつり観光案内所（勾当台公園） 【期間限定：8/6（水）～8（金）】
・JR仙台駅2F東西自由通路「杜の陽だまりガレリア」催事会場 【期間限定：8/5（火）～8（金）】
※今後るーぷる仙台沿線の観光施設等、販売箇所を増設していく予定です。
仙台の観光スポット
都市と自然が調和した街並みが広がり「杜の都」として親しまれている仙台。
伊達家の歴史や文化を感じる観光スポットや、四季折々の祭り、豊かな大地・漁場が育んだ美味しいグルメ、歴史のある名湯など魅力あふれるスポットが盛りだくさん！
定禅寺通
ケヤキ並木が続く定禅寺通は、ジャズフェスティバルや光のページェントをはじめ、多彩なイベントで賑わう杜の都のシンボルストリート。エミリオ・グレコの「夏の思い出」やヴェナンツォ・クロチェッティ「水浴の女」など、彫刻に親しむ散策もおすすめです。
【交】地下鉄勾当台公園駅「公園2」出口よりすぐそば
【URL】https://www.sentabi.jp/guidebook/attractions/98/
仙台城跡
伊達62万石の居城跡。天然の要害・青葉山に建つことから、仙台市民には通称「青葉城」とも呼ばれ親しまれています。城下を見渡す伊達政宗公の騎馬像や復元された脇櫓、石積み技術の粋を物語る本丸北壁に往時のイメージを重ねることができ、壮大な歴史ロマンを感じます。
青葉城資料展示館
【所】仙台市青葉区川内1
【電】022-227-7077
【営】9:00～17:00（季節により変動あり）
【休】なし
【料】大人770円、中・高校生550円、小学生330円
【交】バス／るーぷる仙台：仙台城跡下車すぐ
【URL】https://www.sentabi.jp/guidebook/attractions/78/
瑞鳳殿
瑞鳳殿は、伊達政宗公の霊屋です。清廉な空気を湛える杉木立に抱かれた境内には、同じく二代忠宗公の感仙殿、三代綱宗公の善応殿があり、貴重な資料を展示する資料館も併設。絢爛豪華な廟建築を間近に堪能し、伊達家の歴史・文化にふれるひとときを過ごせます。
【所】仙台市青葉区霊屋下23-2
【電】022-262-6250
【営】9:00～16:30（12～1月は16:00まで）
【休】12/31
【料】大人570円 高校生410円 小・中学生210円
【交】バス／るーぷる仙台：瑞鳳殿前下車徒歩約7分
【URL】https://www.zuihoden.com/
るーぷる仙台
るーぷる仙台は、レトロ調の車体で仙台市中心部の観光スポットを巡る循環バス。短時間でもじっくりでも、マイペースで観光を楽しめます。乗り降り自由な「一日乗車券」がおすすめです。
【1周】約70分
【停留所】①仙台駅前→②青葉通一番町→③晩翠草堂→④瑞鳳殿前→⑤博物館・国際センター・緑彩館前→⑥仙台城跡→⑦青葉山駅→⑧理学部自然史標本館前→⑨国際センター駅・宮城県美術館前→⑩交通公園・三居沢水力発電所前→⑪大崎八幡宮前→⑫メディアテーク前→⑬定禅寺通市役所前→⑭広瀬通駅→①仙台駅
【1回乗車】大人260円、小児130円
【るーぷる仙台1日乗車券】大人630円、小児320円
【るーぷる仙台・地下鉄共通一日乗車券】大人920円、小児460円
【URL】https://loople-sendai.jp/
仙台・青葉まつり
毎年5月第3日曜とその前日に開催。一日目の宵まつりは一般参加もOKなすずめ踊りの「総踊り」の演舞で賑わい、二日目の本まつりの「時代絵巻巡行」では勇壮な武者行列と山鉾が街を練り歩きます。
【URL】https://www.aoba-matsuri.com/
仙台七夕まつり
毎年約200万人が訪れ賑わう、藩政時代から続く伝統行事。毎年8月6～8日に開催され、仙台駅から一番町までのアーケード商店街を中心に、和紙で作られた豪華絢爛な美しい笹飾りが並びます。5日に行われる前夜祭の花火も必見です。
【URL】https://www.sendaitanabata.com/
仙台の観光情報はこちら
New Sendai Kokeshi Key chain is now on Sale!!
Sendai Day Trip with Sendai-ben Kokeshi
Sendai-ben Kokeshi and Sendai Tourism, Convention and International Association are collaborating to produce exciting new capsule toys of original key chain.
It’ll be a surprise to see what’s inside once you’ve opened it!
Get the one for your memories and souvenirs of your trip to Sendai, or you can bring it anywhere you go as your favorite.
Sendai Attractions
Sendai, the “City of Trees” has been loved as a city with harmonious blend of urban and natural elements.
Sendai is packed with tourist attractions where you can feel the history of the powerful warlord Date Masamune (1567–1636), experience seasonal festivals, enjoy delicious food nurtured by fertile land and fishing grounds and relax in famous hot springs.
Jozenji-dori Avenue
Jozenji-dori Avenue, lined with zelkova trees, is the symbolic street of the “City of Trees”, bustling with a variety of events such as JOZENJI STREETJAZZ FESTIVAL and SENDAI Pageant of Starlight. You can truly enjoy the artistic scenery only by strolling around the central promenade furnished with sculptures such as Emilio Greco’s “Memories of Summer” and Venanzo Crocetti’s “Bathing Woman.”
Access: Right next to “Park 2” exit of Kotodai Koen of Sendai Namboku Subway Station
【URL】https://discoversendai.travel/places/jozenji-dori-avenue/
Site of Sendai Castle
Site of Sendai Castle, which was built by Lord Date Masamune(1567-1636) who ruled over 620,000 *koku (one *koku is about 150 kilograms of rice, enough for one person’s annual consumption) of the Sendai domain*. It is also known as “Aoba Castle” to the residents of Sendai since it stands on Mt. Aoba, as a natural stronghold. The statue of Lord Date Masamune riding a horse overlooking the castle town, the restored side turret, and the north wall of the castle’s main citadel that shows the best of masonry techniques give visitors a real sense of history. Aoba Castle Museum is also located in the site.
Address: 1 Kawauchi, Aoba-ku, Sendai
Access: Get off at the Loople Sendai Bus Stop No. 6 “Site of Sendai Castle”
【URL】https://discoversendai.travel/places/site-of-sendai-castle/
Zuihoden
Zuihoden is the sacred burial site of federal lord Date Masamune. The grounds are surrounded by a cedar grove filled with pure air. In addition, two other mausoleums stand close together. Kansenden is built on the burial site of the second lord Tadamune (1599–1658), and Zennoden commemorates the third lord Tsunamune (1640–1711). Visitors can enjoy the gorgeous Momoyama-style architecture up close, and spend time in the museum to learn about the history and culture of the Date family with valuable artifacts.
Address: 23-2 Otamayashita, Aoba-ku, Sendai
Tel: 022-262-6250
Opening hours: 9 a.m. – 4:30 p.m. (close at 4 p.m. in Dec. and Jan.)
Holidays: Dec. 31
Admission:
– Adults 570 yen
– Senior High School Students 410 yen
– Junior High and Elementary School Students 210 yen
Access: 7-minute walk from the bus stop, “Zuihoden-Mae” of Sendai City Bus/Loople Sendai Bus
【URL】https://www.zuihoden.com/en/
Loople Sendai Bus
Loople Sendai, the retro-designed bus circulates between Sendai Station and major sightseeing spots in the center of the city. You can hop on and off freely at your own pace. It’s recommended to get a one-day pass, if you wish to visit several spots a day.
One Round: Approx. 70 min.
Route:
①Sendai Station→②Aoba-dori Ichibancho Subway Station→③Bansuisodo→④Zuihoden Mausoleum→⑤Sendai City Museum/Sendai International Center/Sendai Ryokusaikan Visitor Center→⑥Site of Sendai Castle→⑦Aobayama Subway Station→⑧Tohoku University Museum of Natural History→⑨International Center Subway Station/ Miyagi Museum of Art→⑩Traffic Park/ Sankyozawa Water Power Plant→⑪Osaki Hachimangu Shrine→⑫Sendai Mediatheque→⑬Jozenji-dori Ave./Sendai City Hall→⑭Hirose-dori Subway Station→①Sendai Station
Fare：
– One-ride: Adults 260 yen, Children 130 yen
– One-day Pass for Loople Sendai: Adults 630 yen, Children 320 yen
– One-day Pass for Loople Sendai and Subway: Adults 920 yen, Children 460 yen
【URL】https://loople-sendai.jp/en/
Sendai Aoba Festival
One of historical festivals of Sendai, the “Sendai Aoba Festival,” is held on the third Saturday and Sunday of May every year. On the first day, the city is surrounded by an energetic atmosphere with almost 5,000 dancers who perform the vibrant “Suzume Odori” while jumping along to the festival music at Yoimatsuri(the eve of the festival). You can even jump in to participate on the day of the festival.
On the second day, Honmatsuri (the main festival), a heroic samurai procession and dynamic yamahoko floats parade through the streets.
【URL】 https://www.aoba-matsuri.com/en/
Sendai Tanabata Festival
Sendai Tanabata Festival, one of the largest tanabata celebrations in Japan, has continued since the Edo period in the early 17th century. This traditional event has been held from August 6th to 8th and attracts approximately 2 million visitors every year. Elaborate gorgeous tanabata ornaments which are newly handcrafted every year decorate the shopping arcade from Sendai Station to Ichibancho and fill up the whole city with an atmosphere of the festival.
Furthermore, the fireworks festival on the eve of the festival on August 5th is another must-see.
【URL】https://www.sendaitanabata.com/
Sendai Official Tourism Website
Here is more information on sightseeing in Sendai.
